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CRM > Overview |
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In order to gain a competitive edge and differentiate products and services in the marketplace, companies need to shift their focus from a product-centric to a customer-centric one. Our initiatives in this front will drive in a paradigm shift to your existing platform. So borrow our eyes to help you keep a steady finger on your customer relationship pulse.
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What is CRM?
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The concept of Customer Relationship Management (CRM) is not new it existed since time immemorial from the dawn of trade. The onset of new wave of globalization in the form of internet resulted in a fierce competition in the market, changing the face of business. As a result, market came forward with a new cult of business where customers lie at the heart of all activities. This shift in the global market demanded a significant share of care for the customers who virtually lead the market trend. In this rat race of attracting potential customers and retaining existing one a new theory was formulated for managing customers and establishing amicable relationships with them known as Customer Relationship Management (CRM).
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Definition of CRM
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CRM is a business strategy that includes implementing policies, processes and enabling technologies. An effective CRM strategy will personalize the customer's experiences across all enterprise touch points. By coordinating the customer's interactions, a company is able to optimize customer satisfaction, which translates into increased profitability and revenue.
“CRM is an online or offline business system for providing industry data and information with visibility of sales, marketing and customer support line activity in one system, to improve targeting, business performance, customer insight and results.” |
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