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E-Commerce > Shopping Cart
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Virtual shopping carts are foiling the existing brick and mortar shopping scheme with their strong virtual presence. Besides being a repository for items that your customers are willing to buy, your cart should take ample security concerns. Security and privacy are the two pillars around which a shopping solution should be ideally built. Statistics prove that about two-thirds of web shoppers abandon shopping carts online. Numerous reasons can be assigned towards this behavior of customers.
But now put all your anxieties aside as we are here to extend a helping hand for selling your products online ensuring a problem free drive. Whether you seek to own just a shopping cart solution and a product catalog or are interested in getting sophisticated features like Order management, Inventory management, Secure online payment system and marketing in your online store, we are here to serve you in better way.
So let’s take an initiative to define an ideal shopping cart and mitigate the woes of the current e-commerce scenario to an extent.
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A shopping cart is an essential part of any e-commerce solution.
Shopping cart is the must have essential for any online business website. But what is a shopping cart? A shopping cart is a software program that tracks what each user has placed in the shopping cart, any preferences for that item (color, size, quantity) and the stage of the ordering process of the customer. Shopping cart is one of the major components of the e-commerce solution, which takes the user to the checkout counter once done with the shopping for choosing the payment mode and shipping options for the final delivery of the product.
Make a difference with our ideal shopping cart solution for your online store. |
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Shopping Cart Features |
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A shopping cart with customizable secure order pages are integrated into this solution to provide a comprehensive, yet convenient, checkout process for your online customers.
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Secure online ordering with real-time processing and support for orders |
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Quick and easy access to adding, deleting and changing the products in the shopping cart |
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User-friendly, fast and easy navigation and interface |
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Multiple payment system support |
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Selection of multiple destinations for products |
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An access to varied shipping options around the world at different rates |
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Shipping date is confirmed through email |
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Multiple merchandising options |
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Inventory control options |
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Incomplete orders removed automatically |
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Flexible product(s) database import/export |
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Unlimited products with unlimited product options |
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Reliable ecommerce storefront hosting |
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Customer profile and shopping history |
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Save customer information once entered |
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On check out the final cart page lists all items, prices, user-specified parameters, shipping and handling charges, tax and estimated date of delivery |
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Customizable cart/Order Pages to match the look and feel of your website |
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Facility of receiving online receipts after order placement |
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Order confirmation email on successful order placement |
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Real time online tracking |
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Sales report and analysis |
This shopping cart software integrates seamlessly with your ecommerce website, so there's consistency between shopping cart order pages and the rest of your site.
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Components of an ideal Shopping Cart |
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The ideal shopping cart should have the following necessary components
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Merchant Account
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Shopping cart should essentially have affiliation with acknowledged merchant account. This is absolutely essential when you want to accept credit card payments online. Owning a merchant account makes you affiliate to a bank that will process the credit card payments that you accept from your customers.
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Web Hosting
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To meet hosting requirements of your website use your own server or another company’s server to provide web space. Instead of this, you also have the option of using a store from a web site that gives you this option.
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Secure Server
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A web site that processes online payments requires proper encryption facility. Customers seek utmost security in all their transactions across the internet and see to it that their private information is kept safe.
Hence it comes equipped with 128-bit SSL in built security. You can administer your store and check your orders in a secure environment. Security features include the encryption of sensitive data transmissions, multiple firewall's and access restrictions to hardware equipment storing credit card data.
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Order Fulfillment Procedure
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Once the order is placed on the website, it needs to be processed by taking it from the database and putting it together. Then implementing proper policies and guidelines the orders are fulfilled in a right way.
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Database
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Database is a repository for storing all the relevant information of the product and the customer in an efficient manner. Customers require information about the products, shipping time, shipping and handling charges, and taxes to make a purchase, and also information like the status of the order, what time it will take to reach the customers and so on. Sometimes, customers might also be interested in the knowing the current stock details of an item before making a purchase. Real-time data about the inventory status is also the prerequisite for an ideal online store.
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Product Catalog
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Product catalog is the focal point of your website. It is the point of entry for a customer to decide whether to stay on or to abandon the website. An exhaustive and well-defined catalog can keep the customers glued to your website. Customers should be provided the search catalog facility enabling them to make a product specific search. Beside this all pages should load quickly and be easy to read and possess exhaustive and relevant product information. Also, the pages should have consistent flow and easy navigation with quick interface with the database for quick retrieval of product details. Once shoppers add items to their shopping cart find out their zip codes and include tax on the order, so that they can know their final order totals while shopping.
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Interface and Navigation Plans
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Shopping carts should be versatile enough to provide all the upfront information without distracting the user and at the same time avoid overloading them with too much of information. Easy navigation and quick interface are the essentials for any shopping cart. Customers should not be lost in the web and give up the idea of shopping due to the confusing flow of the website. Customers prefer to add the selected product to their cart and then return back to their last browsed page, so the shopping cart should be flexible enough enabling them to navigate easily.
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Security infringement within a shopping cart
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Online shopping requires a lot of precaution and security in handling sensitive information. Your customers are providing you their personal information which is highly susceptible for security infringement or violation. Shopping carts can be altered in a number of ways, visitors can tamper with the forms used to send items to the shopping cart, and the database can change values according to the parameters submitted from the web site. So this vulnerable information should be protected from any kind of security breach. A few steps that can be taken to avoid security breaches are to make sure that you cross check everything that your users tell you especially if there is a possibility that the user can change information on a web site.
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Getting a Shopping Cart? |
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You can build your own shopping cart or purchase an entire e-commerce package that includes shopping cart, product catalog, store front, database and so on and thus stay away from the hassle of programming, testing and debugging. Purchasing any turnkey solution assures you a definite advantage in handling technical difficulties as the company that gives you the solution takes care of these problems. At the same time it is possible to build a standalone-shopping cart that can be integrated with the rest of the system easily.
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