Why Web marketing and SEO?
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Because that's exactly what the search engine looks at when accessing, reading and scoring the content of your website, and will use it to ultimately determine your ranking. Hence we leave no stone unturned, and identify & remove every possible obstacle that could come between you and a high search engine ranking.
Leading analysts, marketers, and business owners confirm that search works! With estimates of as much as 80% of users turning to search engines as their main way of finding what they want on the web, visibility and placement in search engines using varied marketing techniques is a fundamental way to reach the most motivated section of your audience. Web marketing thus acts as a launching pad for global recognition of your products. But it needs stringent planning and a competent marketing strategy for maximizing business prospects.
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What do we offer in Web Marketing and SEO?
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Our m arketing campaigns range from companywide offers to specific product offers for specific customers for a specific duration. Our process holistically acknowledges all aspects of a website, from the words and images on the screen, through the content and code in the files, right down to the server it sits on and the way the files are stored on it. Our process even incorporates the other sites it has relationships with through links. A planned schedule of activities follows in loop to get you on top search engine rankings and business.
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Marketing and SEO Features |
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Volume Pricing |
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Our system supports an unlimited number of price points for volume purchases. Buy a dozen; buy a gross pricing on a product basis enabling price optimization.
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Search Engine Optimized |
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Enables you to strategically place keywords, Meta Tags & text to get TOP Rankings for all your products.
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Search Engine Submission |
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We automatically place your own site-specific key words, meta-tags and descriptions on your web store pages through our enhanced search engine submissions.
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Dynamic Static HTML page creation |
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STATIC HTML pages with keywords in the URL provide an extra boost in SEO optimization. Plus the ".htm" pages lose NO functionality, and everything remains completely automatic.
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Automated Payment Processing |
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Our pricing engine operates in real-time across all sales channels enabling settlement and payment at the time of purchase if necessary.
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Campaigns, Promotions and Coupons |
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The promotion engine supports any number of concurrent promotions and is well-integrated with the other related engines. Each promotion may be configured to reach a specific audience, offer specific pricing or a pricing effect, have a set duration, and apply to a specific item, group of items, or catalog of items. It supports full tracking of campaigns and coupon success.
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Gift Certificates |
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Customers can buy gift certificates from you and use them as payment when they purchase from the store
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Quantity Discounting and Free Shipping |
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This system supports multiple discount types to give a percentage discount, or a specific dollar amount discount for purchasing over a certain quantity. Earmarking free shipping on orders over a certain amount helps to boost your overall sales.
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Up-Sell and Cross-Sell Engine |
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Our marketing system supports multiple types and unlimited number of item relationships. The Up-Sell and Cross-Sell engine is integrated with our e-commerce engine and phone/mail/purchase order engine for taking orders such that every sales channel is powered by a central merchandising strategy.
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Affiliate Programs |
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The order attribute engine supports any number of concurrent affiliate programs. The reporting and export engine enables easy communication with affiliates and visibility into the success of each program.
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Suggested Selling and Related Item |
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Suggested selling helps to link add-on products to customers’ choice several times during the buying process. Whereas related items encourage add-on sales by displaying related items at the bottom of product page.
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Newsletter Marketing |
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The system e asily create newsletter marketing campaigns with the built in functionality which allows you to send product announcements and special offers to customers in an attractive template with graphics and dynamic data to add the real impact. You can use the pre-designed e-mail templates, or you may create new e-mail templates using your favorite HTML editor.
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