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Website Promotions > Linking Strategy
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Many search engines (Google, AltaVista, Lycos, etc.) rank web pages according to their link popularity, which is determined by the number and quality of other sites linking to a certain site. In other words, it is important to have quality backward links to your site. For example, it is far more important and desirable to have a link from the home page of www.microsoft.com to your site than having someone's personal home page link to you.
“People follow links like traffic follows signboards”
The more quality websites that link to you, the more qualified prospects you'll get. Maximizing the number of quality websites that link is the single most important element in any website marketing campaign.
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Type of
Websites to Link to Yours
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News sites, directories, ezines, newsletters, blogs, product reviewers, trade associations, content partners, and many others are all potential link targets for your website. Collectively they have the potential to drive thousands of prospects to your website.
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The Business Benefits of Linking
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| Linking brings qualified prospects, boosts search engine rankings, builds trust in your brand, gives you a competitive edge and establishes you in the virtual marketplace that already exists around your industry. Without linking you're stuck in the digital backwater. |
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Effective Link Building Strategy |
Our link building services provides a customized solution for improving your site's link popularity. We find and contact targeted sites for your Web business. Targeted link requests will be made on your behalf to relevant websites for helping you to:
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Analysis - A detailed appraisal of website |
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Following links is one of the most popular ways for people to find new websites and so links are a significant means to bring a spurt of traffic. If not, you're missing out on a valuable source of new business. We'll help you to bring an end to your problem and suggest what should be done about it.
What is the quality of your inbound links? How much do you know about the sites that already link to you? If the answer is not clear, then find out the real statistics. How valuable is your content to visitors? How does it stack up against competitors? What can you do to grab back the initiative? We'll give you a series of top-line recommendations on how to improve your link popularity.
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Target Research –Look for value websites and influence them |
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Not all links are equal. Getting links from other websites is not too difficult. Getting links from quality sites that will drive quality traffic to your website is a different matter. Don't waste time building reciprocal links with other sites that bring little or irrelevant traffic. |
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Identify the top sites in your industry and use these to spearhead your valuable partnership with them. |
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Create link partnerships with sites that have an audience that may be interested in your products |
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Use reciprocal linking to increases the link popularity of the web sites. Sites dealing with same business can join hands to exchange homepage links with websites that fit in their genre. |
| We'll help you identify the wealth of portals, directories, news sites, ezines, blogs and information sources specific to your industry - that adds up to many hundreds of sites. We'll rank them and tell you how to get linked. We will provide you the entire roadmap for your linking strategy, but its valuable research in its own right and will give you powerful insights into your online market. |
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Implementation - Bringing Linking Strategy to Life |
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In theory, linking is simple. But why would other websites link to yours? You must offer value both to the target website and their target audience. Answering this question is one of the most important - and often ignored - aspects of a linking strategy.
You maximize your content, identify your top link targets and you ask them for a link. But as we all know, making the theory work is the hard part- so let’s do it for you.
Having established your objectives and built your strategy, we'll run your campaigns with eye-popping results.
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