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Website Promotions > Pay Per Click |
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| Pay Per Click (PPC) or Cost Per Click (CPC) is an effective advertising technique to drive traffic to your web site and search engines. It allows you to choose targeted keywords for your site to appear when a search is performed. These advertisements are usually text ads, which are placed near search results. When any site visitors click on the advertisement, the advertiser is charged with a small sum of money.
PPC search engine enables you to list your site at the top of the search engine results. The more you are willing to pay-per-click, the higher your site appears in the results for the keywords you choose. PPC search engines incorporate paid listings to ensure any given search produces sufficient results.
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Working of pay per click search engines:
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Advertisers bid on keywords relevant to their business. |
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The search results are delivered in the order of highest to lowest bid. |
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Advertisers are charged the "bided amount" when a user clicks through. |
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Our Services for Pay Per Click Optimization |
Intelebiz helps its clients to slash costs of pay per click, and boost their ROI to new levels. Our diligent planning, reliable and robust bid management technology and meticulous tracking & analytics saves client’s considerable time and money ensuring a continuous growth in profit.
We take your business to the next level with thorough analysis, monitoring not only your positions but also the contribution it has made to your visitor levels, sales and revenues. Each and every marketing campaign is planned and put into practice carefully with ample flexibility to be honed in its life cycle to fetch tremendous results.
We provide the following services for pay per click optimization:
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Keyword Research and Management |
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Creating a keyword campaign requires rigorous planning. Planning in terms of the keywords and phrases to target; networks to use; cost per clicks to set, and most importantly the
creative and ad copy to be used for each listing. An exhaustive keyword research and analysis helps us in identifying groups of relevant words and phrases targeting the commercial opportunity identified.
The idea behind this plan is to tap into qualified traffic and target high volume of niche, overlooked and less premium search terms that enable you to cover wider network at the less costly end of the cost per click spectrum. Choosing the right keywords is crucial to PPC success. Make sure you choose keywords that will direct targeted traffic to your website . Our Research Team will find proper keywords for your web site after making an in-depth analysis of your site so that you'll not miss out on those priceless "bargain" keywords.
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Our keyword management provides the following services: |
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We monitor your keywords round the clock. |
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We maintain specific positions for your keywords (top spot, top three, top ten…) |
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We help you expand your targeted keywords. |
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Title and Description |
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Advertisers submit individual Titles and Descriptions for each keyword. It is important to include the "keyword" in the Title and in the Description- your listings will receive a better click-through-rate. Even if you are the number one listing within the pay-per-click results, you will only receive a 2% - 5% click through rate. The quality of your creativity will determine your click through rate! We create and maintain your listing titles and descriptions as they help in attracting the customers to click on your URL.
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Bid Management |
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Bid management helps this competitive market with inflating click costs. This technology plays a pivotal role in the success of paid search campaigns. PPC auction listings are highly volatile. It requires constant monitoring of keywords on multiple networks 24/7 taking instant action to maintain competitive advantage & making a significant return on investment. |
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Our bid management services include the following: |
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Constant monitoring of your bids to eliminate bid gaps |
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Constant monitoring of your bids to eliminate new auto bid gaps |
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Set maximum bid parameters to keep bids within your budget. |
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Account Establishment and Management |
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We establish an account having a professional set up to handle this process, you'll get the keywords you want in a timely fashion and without any hassle like a magic. Once your account is created there is a need of proper implementation of pay per click strategy in order to obtain and maintain proper positioning. This is where the whole process will be completed and the desired results can be obtained.
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ROI Tracking and Analysis |
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Pay per click traffic is only an asset if it converts, and with so many clicks from so many sources & at so many different prices, keeping track of which clicks make money and which clicks are an expensive waste of time, is essential.
After diligently planning the campaign it becomes imperative to track the visitors to analyze the impact of the campaign. Pay Per Click engines become more competitive everyday- especially Google Ad words and Overture. It is important to consider the return on your investment when advertising on pay-per-clicks engines. Using tracking technologies to monitor visits and activity, we track which clicks, which keywords, and which engines deliver you the most value for money, by tracking click to conversion.
This allows us to make a quick decision on how to optimize bids, increase performance, cut costly under performers from your schedule, and overwhelmingly focus your campaign to increase your return on advertising spent to your desired level. It helps to formulate a cost structure that makes sense for your business model.
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| Benefits of Pay Per Click |
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Provide immediate search presence |
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Great for placement on words where you can’t get SEO presence |
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Works well with sites with "spider traps", such as flash sites, dynamic sites, etc. |
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Good place to test effectiveness of keywords |
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Acts as stopgap measure until your SEO program kicks in |
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Great for seasonal items or time sensitive promotions |
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Easy to track measures of success |
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